In-store analytics are important to understand in supermarkets where shoppers come to have different shopping experiences with various wants and needs ,which can better know how to place the merchandise in the store. 

What is heat map？

It's view hot/cold zones within the entire store. Understand clearly what your customers’ dwell times are and what are the busiest areas of your store.Which can guide you to adjust the merchandise in the store to increase the transaction rate.

IN-STORES

Heatmap in-store analytics allows you to grasp your visitors’ actions within your stores, which areas they are most attracted to, what products they search for, and what motivates they to buy. After obtaining the data for the store’s heatmap analysis, you will learn which product line and zones are performing better and improve the aspects that lead people to buy.With retail heatmap analytics, you can understand the reasons behind the performance of successful areas and apply this knowledge to other zones to see the same or even better results.

They are the stores’ most preferred choice to calculate the number of visitors that spend time in a predefined area.

ADVANTAGES

• Analyze Commodity Zone and Commodity attraction
• Analyze the Dwell Rate of customer flow in different zone
• Establish a heatmap through the number and duration of customers stopping, and help adjust the the layout format of the mall & store